Here is some body copy sample from a marketing email for Kudarat :
Kudarat Skincare ( pronounced koo-da-raht)
is black and better than ever with a brand new look!
We believe beauty should never be at the expense of your health and wellbeing.
All of our formulations are Gluten-Free, Vegan, Natural, Organic and Leaping Bunny Certified Cruelty-Free.
You’ll fall in love with our new lightweight Daisy Blossom and Green Tea Face Serum, power packed with plant actives boosts skin tone and texture for a youthfully bright appearance.
Our Glacial Marine Clay and Jasmine Mask brings the spa home to you, with mineral rich, hand-harvested glacial marine clay along with a symphony of natural plant extracts designed to transform dull skin, leaving you radiant and renewed.
Wake up tired eyes with probiotics and two kinds of caffeine! Kudarat’s Pomegranate + Aloe Leaf Restorative Eye Cream was developed specifically to address the effects of puffy lids, fine lines and dark circles.
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Why Gluten-Free?
Our founder, Wendi Sudhakar developed Kudarat in response to her own health crisis. The accumulative effect of grain based ingredients hidden in standard skincare products were keeping her from optimal health. Once she removed them from her skincare regimen, she got better. Way better!
As a scientist, advocate and educator, she started Kudarat Skincare, to help others.
Learn more why Kudarat Skincare is the safe, clean beauty choice for folks with gluten sensitivity, celiac disease, allergy and autoimmune issues.
NO Parabens, Phthalates, Sulfates, Petrochemicals, Ethoxylated Ingredients, Glycols, Synthetic Fragrances, Microbeads, or PEGS.
Not Now. Not Ever.
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Working with EndoCanna Health brought a combination of B2B and B2C writing skills-
Some items were geared toward consumers and patients, while others were for physicians and partner affiliates.
The idea was to keep writing tone factual, simple and informative.
I also was responsible for designing these sales sheets to feel like Pharma marketing sheets, typically seen at the medical trade shows.
Quick design and copy solution for a B2B banner ad:
This was a hybrid sales solution one sheet I created for a scientific poster session at a conference:
Here's what the inner meat and potatoes of an EndoCannabinoid DNA Variant Report looked like for end user patient/consumers ( you see the product packaging cover in the above poster, on the lower right hand side) :
Sometimes writing appears like a small job, like right here on the package flaps:
Here's some sample from a guidebook I've written for a publisher project that's not yet been released,
so I won't share the full deets,
but you can have a taste of the style and vibe:
25. The Real WooWoo Housewife Mother
Keywords: Comfort, Luxury, Affluence, Abundance, Image, Indulgence, Charity
Blending champagne brunches with abundance rituals, the Real WooWoo Housewife Mother
dreams into reality of a life filled with designer clothes, luxurious vacations, and endless pampering. This card embodies the comfort and indulgence associated with the stay-at-home spouse living a life of leisure. She reminds you to appreciate the security and enjoy the finer things, she also offers a gentle nudge to explore your own passions and find fulfillment beyond the latest trends.
The Real WooWoo Housewife Mother has a unique approach to charity and philanthropy, blending her love for luxury with a desire to give back. Think fundraising galas with a WooWoo theme! Silent auctions with crystals, bidding on meditation sessions led by celebrity healers. Or sharing her affiliate coded manifestation workshops can attract a high-end crowd while raising funds for others. By combining her love for luxury with a genuine desire to give back, she can inspire others to open their wallets and hearts to worthy causes. So what if she plans kid’s parties at a sound bath instead of a bounce house, the laughter and joy are the same.
The Real WooWoo Housewife’s journey is a reminder that there's no one-size-fits-all path to spirituality, motherhood, or giving back. She challenges us to embrace our unique quirks and find creative ways to connect with ourselves, our loved ones, and the greater good.
Ultimately, she knows living a life of leisure can create isolation from those who struggle financially. While material possessions can bring comfort, true happiness often comes from experiences, creativity, and personal growth. When everything is handed to you, it's easy to lose appreciation. There's no guarantee life always be comfortable. She also developing skills to find ways to be financially independent, just in case.
Bethenny Frankel, from Real Housewives of New York City, has a philanthropic arm to her Skinnygirl brand that supports various causes, including disaster relief and empowerment programs for women. Victoria Beckham is a vocal advocate for UNICEF and has used her fashion platform to raise awareness and funds for children's causes. Billionaire philanthropist Elaine Wynn (ex-wife of casino mogul Steve Wynn) is known for her extravagant charity galas and her support for various causes, including arts and education.
So, the next time you see an affluent mama like this sipping champagne at a charity gala, don't be surprised if she's also clutching a rose quartz and offering to teach you how to manifest your dreams. With an open mind and a playful spirit, you might just discover that a little WooWoo can go a long way.
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